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AT A GLANCE: Fact Sheet (DOWNLOAD WORD DOC)
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Grocery Outlet Headquarters |
HEADQUARTERS
Grocery Outlet Inc.
2000 Fifth St.
Berkeley, CA 94710
(510) 845-1999
www.groceryoutlets.com
info@groceryoutlets.com
(Privately held company)
COMPANY
Largest extreme-value grocer in the U.S.
Founded in San Francisco in 1946
Over 129 stores in the Western U.S. – Arizona, California, Idaho, Nevada, Oregon, and Washington
Majority of Grocery Outlet stores are located in California, Oregon, and Washington
Sales in excess of $600 million in 2005
About 100 employees at the support offices of Grocery Outlet Inc in Berkeley, California
MISSION STATEMENT
Grocery Outlet exists to provide the nation’s best retail grocery values through outstanding service to both our customers and our suppliers. This requires a commitment to and belief in four vital elements of business:
- Our customers and Community. Our customers are the reason we are in business.
- Our Suppliers and Products. Our suppliers are our partners.
- Our Stores. We are proud that our stores are clean, bright, cheerful and wholesome places to shop and display products.
- Our Organization. Each of us is essential.
KEYSTONES
- Financial Strength – 5AAAAA Dunn & Bradstreet Rating
- Comprehensive Marketing
- Unbeatable Values
- Outstanding Service
- Integrity Driven
- Unique Operator Agreement
- Career Development
- Responsive Management
SUPPLIERS
Grocery Outlet has relationships with more than 2,500 brands & manufacturers, including:
Arm & Hammer
Celestial Seasonings
ConAgra
Clorox
Coca-Cola Foods
Crystal Geyser
Del Monte
Dreyer's
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Foster Farms
Frito-Lay
Gallo
Gillette
Hershey
H.J. Heinz
Hormel
Keebler
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Kodak
Kraft
Mars
Motts
Nabisco
Nestle
Ocean Spray
Pillsbury
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Procter & Gamble
Quaker
Revlon
Rexall
Rubbermaid
Stouffers
Welch’s
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COMPETITORS
Clubs: Costco, Sam’s Club
Supercenters: Wal-Mart, Target, K-mart
Discount Grocers: Food 4 Less, Food Max, FoodsCo, WinCo Foods, Sav-Max
Dollar/Closeout Stores: Dollar Tree, Family Dollar, 99 Cents Only!, Big Lots!
Supermarkets: Kroger (Ralphs, QFC, Fred Meyer), Haggen, Raley’s, Albertson’s, Safeway/Von’s, Savemart, numerous independents.
MANAGEMENT
MaGregor Read, Co-CEO
Eric Lindberg, Co-CEO
Mike Ward, Group VP and CFO
Frank Bilbao, VP Recruiting & Training
Marc Drasin, VP Real Estate |
Chuck Moore, VP Operations
Jeff Oki, VP Information Technology
Mike Thomas, VP Supply Chain
Steve Wilson, VP Purchasing
Melissa Porter, VP Marketing |
CONSUMERS
Gone are the days when the term “bargain hunting” carried a stigma. Consumer attitudes have changed, and discount shopping has become chic.
This enormous base of savvier, more value-driven consumers — which composes Grocery Outlet’s target market — spans all income levels. It includes both the “need” customers who are on fixed incomes, as well as a growing number of “want” customers, who simply appreciate a great bargain. A study by A.C. Nielsen showed that 40 percent of households that earn over $70,000/year regularly shop at stores like Grocery Outlet.
Consumers realize that, although economic conditions may be hurting their wallets, they don’t need to sacrifice their quality of life. They can get the same trusted brands they used to buy elsewhere for a significant savings at Grocery Outlet.
SUPPLIERS
Grocery Outlet signed its first supplier contract with Del Monte in 1971. This contract, and the many that would follow, helped drive the dramatic expansion of its retail locations. Today, Grocery Outlet offers highly efficient channels of distribution and convenient reconditioning, re-labeling and package modification services for more than 2,500 manufacturers, including some of the largest companies in the world. With over 60 years experience, Grocery Outlet has established itself as the largest remarketing grocer in the U.S.
Grocery Outlet provides the solution for suppliers by purchasing their excess products and marketing them to consumers at a significant savings. Same product. Different package. Great savings.
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